The TMC Toolkit

Free resources from your business besties, because a strong brand shouldn’’t require a big budget to get started.


Close-up of a checklist with four boxes, three checked and one unchecked, on a piece of paper.

Small Business Marketing Plan

You've got a great brand, now let's make sure people find it.

This step-by-step marketing plan template walks you through everything from defining your goals and understanding your audience to choosing your channels and setting your budget. It's practical, fillable, and built for real small business owners who are ready to stop guessing and start growing. Download it, make it yours, and come back when you're ready to take it even further.

Free Brand Audit Checklist

Not sure where your brand stands?

This checklist walks you through six key areas — from your visual identity to your website SEO — so you can spot the gaps and know exactly where to focus. Score yourself as you go and walk away with a clear picture of what's working and what needs attention.

A promotional graphic for a small business marketing plan template with photos of diverse people working and collaborating, a rising bar graph outline in gold, and a logo with the initials TMC in a hexagon.

More resources are on the way.

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